Design Starts Here.

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We create category defining products and experiences through integrated, end-to-end expertise.

  • Checkpoint Medical surgical device in-use

    Medical

  • Purell ES dispenser on a white background

    Commercial

  • Clorox Platinum cleaning tools on a blue background

    Consumer

  • At-home COVID19 testing device and app

    Digital UX/UI

  • Waxman LeakSmart leak detector on a white background with water droplets

    IoT

  • Nature's Bounty hair, skin and nails gummy vitamins packaging bottle

    Packaging

We work with leading and emerging brands.

  • Cuisinart logo
  • Bosch logo
  • Lincoln Electric logo
  • Ring logo
  • Fujifilm logo
  • ABB logo
  • Gojo logo
  • Moen logo
  • Steris logo
  • Honeywell logo
  • Sherwin-Williams logo

We are makers, doers and creatives.

  • Headshot of Mike Maczuzak

    Mike Maczuzak

    CEO & Founder

  • Headshot of Patrick Brown

    Patrick Brown

    Director, Design & User Experience

  • Headshot of Mark Cartellone

    Mark Cartellone

    Director, Engineering & Regulatory Specialist

  • Headshot of Pete Whitworth

    Pete Whitworth

    Principal Designer

  • Headshot of Greg Weisberg

    Greg Weisberg

    Sr. Mechanical Engineer & Project Manager

  • Headshot of Doug Cushing

    Doug Cushing

    Senior Industrial Designer & UX/UI Specialist

  • Headshot of Jamie Horvath

    Jamie Horvath

    Sr. Mechanical Engineer

  • Headshot of Gina Li

    Gina Li

    Director, Accounting

  • Headshot of Bryan Neidert

    Bryan Neidert

    Manager, Prototyping & Production

  • Headshot of Bill Bartasevich

    Bill Bartasevich

    Manager, Tooling & Manufacturing

  • Headshot of Chris Miedza

    Chris Miedza

    Specialist, Tooling Design & Injection Molding

  • Headshot of Daniel Hui

    Daniel Hui

    Manager, Prototyping & Sourcing

  • Headshot of Luke Hillebrecht

    Luke Hillebrecht

    Sr. Mechanical Engineer

  • Headshot of Roos Durieux

    Roos Durieux

    UX & Service Design Lead

Our Story

SmartShape Design was founded in 1989 by Mike Maczuzak. Headquartered in the heart of Downtown Cleveland, SmartShape's beginnings were richly steeped in industrial design. As our team and clientele grew, so did our service offerings. Due to the nature of design and engineering being so interdependent, we added full mechanical engineering capabilities to our portfolio of services in 2001, along with digital UI/UX shortly after in 2009. Our combined services method allows us to work hand-in-hand with clients to develop category-defining products and experiences. We offer integrated concept to market expertise, allowing us to assist companies and clients at any stage of the product development process.

Historical photo of an industrial design team in the late nineties

Together we can do so much.

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